Post by account_disabled on Dec 28, 2023 7:23:24 GMT
On advertisements on websites such as banners, evolved to such a degree that Facebook went from being a platform to maintain contact with your social circle of friends to a new platform . dissemination channel that allows segmenting in such a specific way that it is possible to generate sales or obtain super qualified leads to be able to close sales even more effectively. Automation in marketing But technology has not only made it easier for us to find our target audience, or to have more access and a certain democratization in other channels (such as the Internet), but we can now make our marketing and sales processes more even more effective. As you will remember, one of the differences between content marketing and inbound marketing is the automation process, which as its name indicates is the ability to automatically and immediately carry out certain processes that are not done "by hand" in addition to being tedious. T
Hey would be almost impossible or very tiring. When we talk about marketing automation processes we can start from "simple" things like sending mass emails , to more complex Phone Number List schemes such as lead qualification, and even assign tasks to your leads, classify them and add them to lists for nutrition. Automation allows us (in addition to saving time), to better track our leads. One of the challenges we have had to solve is that just as the Internet is a very large place, we cannot always control the interactions that our prospects have with our company . Whether on Facebook, or downloading ebooks, requesting information on our website, etc. Tasks are becoming more and more complex and marketing teams are growing larger and larger to cope with all these tasks.
And we say this in the best of cases, since there are companies that still do not consider that the work that a content creator does is totally different from that done by a designer or what a community manager should do. And it is not that human beings are not capable of performing these tasks, but in the era of software and automation, creatives have the opportunity to save energy and dedicate it to creating and designing new strategies to increase business sales instead. of assigning a lead one by one, to give an example. Starting to use and implement automation processes will not only allow your company to increase its sales, but you will also be able to perfect certain processes , know where the errors are and generate more information to know how to improve your sales and other aspects of your company, such as the nutrition processes and even the automations themselves.
Hey would be almost impossible or very tiring. When we talk about marketing automation processes we can start from "simple" things like sending mass emails , to more complex Phone Number List schemes such as lead qualification, and even assign tasks to your leads, classify them and add them to lists for nutrition. Automation allows us (in addition to saving time), to better track our leads. One of the challenges we have had to solve is that just as the Internet is a very large place, we cannot always control the interactions that our prospects have with our company . Whether on Facebook, or downloading ebooks, requesting information on our website, etc. Tasks are becoming more and more complex and marketing teams are growing larger and larger to cope with all these tasks.
And we say this in the best of cases, since there are companies that still do not consider that the work that a content creator does is totally different from that done by a designer or what a community manager should do. And it is not that human beings are not capable of performing these tasks, but in the era of software and automation, creatives have the opportunity to save energy and dedicate it to creating and designing new strategies to increase business sales instead. of assigning a lead one by one, to give an example. Starting to use and implement automation processes will not only allow your company to increase its sales, but you will also be able to perfect certain processes , know where the errors are and generate more information to know how to improve your sales and other aspects of your company, such as the nutrition processes and even the automations themselves.